Now booking for Q2

Bookkeeping & CFO services that Scale agencies & ecom brands

We fix your bookkeeping and make your numbers clear and easy to understand. And when you want a real CFO behind them, that's here too.

Trusted by 50+ agency & e-commerce founders
Hart & HighlandFameFrostedJSRKonsortMTRXMTSSRetention for BrandsSalesurfTNT GrowthEcomflowsHart & HighlandFameFrostedJSRKonsortMTRXMTSSRetention for BrandsSalesurfTNT GrowthEcomflows
Working with us

What actually happens when we run your finances

No mystery, no jargon. Your team keeps you posted, and the numbers back it up.

Always accurate, always on time

We either take bookkeeping off your plate or work alongside your team. Either way, every number holds up.

Christian Rust
Christian Rust
Head of Financial Ops

Your dashboard's updated. October books are closed and clean.

9:02 AM
Net income
$58.5k
Revenue
$212k
Cash
$155k

We show you where the money goes

Expenses, plus per-client and per-SKU profitability, tracked in real time. We surface the money you are quietly leaking.

Jasper Martens
Jasper Martens
Your Fractional CFO

Spotted 2 retainers underpriced by ~30%. Plan's in your inbox.

replied in 11 min
Brand A62% margin
Brand B41% margin
Brand C14% margin

We tell you the next move, and help you make it

Hire, reprice, cut or invest? We turn the numbers into one clear recommendation, then help you act on it.

César Perez
César Perez
Your Fractional CFO

Let's lock the hiring plan. Grab any time on my calendar.

Grab a time
RECOMMENDED MOVE

Hire the senior in March, not now. Reprice Brand C first to fund it.

+$11k/mo runwaySee the plan
Who we work with

We know your world inside out

Pick your side and see exactly how we grow it.

Agencies

Paid ads, email, retention, recruitment, creative. Anywhere your margin hides behind passthrough spend and people cost.

Strip out passthrough ad spend so you see your real, true margin
Per-client and per-pod profitability: fire the losers, scale the winners
Capacity & hiring model so you hire before you're underwater, not after
Reprice tired retainers and secure a credit line to cover payroll gaps
Grow my agency
Thomas Winkler
Thomas Winkler
Your Fractional CFO

Went through your accounts this week. Brand D is dragging your margin down, give me the nod and I'll have a reprice ready by Friday.

just now
Client profitabilityThis month
Retainer · Brand A+62%
Retainer · Brand B+41%
Project · Brand C+18%
Retainer · Brand D-7%
Action: reprice Brand C, exit Brand D → +$11k/mo profit.
Real founders, real results

Don't take our word for it. Take theirs.

The AgenCFO team resolved accounting discrepancies, reviewed every line item, and helped track all our key metrics. They're organized, their dashboards are amazing. I recommend them 10 out of 10 to any agency owner.
Kevin Hanan
Founder, CRE Task Wizard
Thomas has been an absolute godsend for our business. Any time we need help, he's there ready to hop on a call. It's been a game changer for us.
Sam Saifi
Founder, Frosted
The team is super responsive and go out of their way to do everything to a very high standard. They set up a fantastic dashboard covering my income, expenses, analytics and profits. I can see exactly how much money I'm making.
Max Crakanthorp
Founder, Kraken Digital
I can't imagine doing MTRX without these guys. The tools and systems they've put in place, plus the weekly calls and constant support, are worth every penny. They've turned our business around.
Aaron Bains
Co-Founder, MTRX Media
AgenCFO helped me get a great handle on everything that was happening. They created an incredible dashboard that we are using to this day.
Adam Treboutat
Founder, TNT Growth
They have been my entire finance department. I've leaned on them for everything when it comes to tracking my business finances. Onboarding AgenCFO has been an absolute game changer.
Anthony Marsilio
Founder, SaleSurf Growth
He's really helped us get a lot of clarity on the finances of the business. We started working with Joey at $70K MRR and have grown to $150K+ MRR since.
Brennan Haelig
Founder, Jumpstart ROI
The impact he's had on my business has been phenomenal. I now have complete clarity on all my finances and know exactly where every single dollar is going.
George Clements
Founder, PaidHouse Media
The AgenCFO team resolved accounting discrepancies, reviewed every line item, and helped track all our key metrics. They're organized, their dashboards are amazing. I recommend them 10 out of 10 to any agency owner.
Kevin Hanan
Founder, CRE Task Wizard
Thomas has been an absolute godsend for our business. Any time we need help, he's there ready to hop on a call. It's been a game changer for us.
Sam Saifi
Founder, Frosted
The team is super responsive and go out of their way to do everything to a very high standard. They set up a fantastic dashboard covering my income, expenses, analytics and profits. I can see exactly how much money I'm making.
Max Crakanthorp
Founder, Kraken Digital
I can't imagine doing MTRX without these guys. The tools and systems they've put in place, plus the weekly calls and constant support, are worth every penny. They've turned our business around.
Aaron Bains
Co-Founder, MTRX Media
AgenCFO helped me get a great handle on everything that was happening. They created an incredible dashboard that we are using to this day.
Adam Treboutat
Founder, TNT Growth
They have been my entire finance department. I've leaned on them for everything when it comes to tracking my business finances. Onboarding AgenCFO has been an absolute game changer.
Anthony Marsilio
Founder, SaleSurf Growth
He's really helped us get a lot of clarity on the finances of the business. We started working with Joey at $70K MRR and have grown to $150K+ MRR since.
Brennan Haelig
Founder, Jumpstart ROI
The impact he's had on my business has been phenomenal. I now have complete clarity on all my finances and know exactly where every single dollar is going.
George Clements
Founder, PaidHouse Media
Pricing

Simple pricing for growing players

Start with clean books, step up to a CFO who drives the numbers, or run the whole finance department through us. Clear scope, no surprises.

Clean, accurate, on-time books with a dashboard you actually read.

Cash basisAccrual

Essentials

Visibility done right, every month.

from$500/mo
  • Monthly bookkeeping & reconciliation
  • QuickBooks or Xero, fully managed
  • AI dashboard with live P&L and balance sheet
  • Year-end ready for your accountant
Book a call
Most popular

Full-Service

Hand over the whole back office.

from$1,000/mo
  • Everything in Essentials
  • Invoicing, AR/AP, bill pay & payroll
  • Inventory tracking & reconciliation
  • Monthly close with a review call
Book a call

Plus vetted partners for tax, banking, payment processing and more.Final scope and pricing confirmed on your call.

Our team

The people behind your numbers

A young team that moves fast, actually responds, and treats your money like it's our own.

Joey de Wit
Joey de Wit
Founder & CFO
Elyse de Wit
Elyse de Wit
Partner & COO

About AgenCFO

Our origin goes back to the pandemic, when Joey started helping his family's business solve some of the lockdown-related financial challenges they faced. The banking-level expertise proved its value, and AgenCFO was born. Since then we've helped 50+ businesses scale, and played key roles in successful exits and mergers.

Our expertise with growing businesses positions us as a key player between both worlds, building strong relationships on each side and making sure growth stays backed by a healthy sense of financial savviness.

Fractional CFOs
Thomas Winkler
Thomas Winkler
Fractional CFO
Jasper Martens
Jasper Martens
Fractional CFO
César Perez
César Perez
Fractional CFO
Bookkeeping & AR/AP
Christian Rust
Christian Rust
Head of Financial Ops
Dante Briceño
Dante Briceño
Senior Bookkeeper
Book a call

Let's find the money in your business

30 minutes, no pitch. Pick a time and we'll show you where your profit is leaking and the fastest levers to fix it.

The transformation he's had on my business has been huge.
George C. · Paid Search Co.
We started at $70K MRR and have grown to $115K+ MRR since.
Brennan H. · Jumpstart ROI
Just applying 20% of findings is going to save us $10K to $15K per year.
Dominico Vitolo
Elyse de Wit
Elyse de WitPartner & COO

Got a question first? We reply ASAP.