Fractional CFO &
bookkeeping services
for Ecom
founders
We fix your bookkeeping and make your numbers clear and easy to understand. Built for founders who want to move fast.
There are no good finance solutions for modern, global founders.
An outdated P&L and an unresponsive accountant don't help you decide on ad spend, hires or pricing. We built AgenCFO to give founders the numbers and the support to grow faster and with more profit.
Always accurate, always on time
We either take bookkeeping off your plate or work alongside your team. Either way, every number holds up.
Your dashboard's updated. October books are closed and clean.
We show you where the money goes
Expenses, plus per-client and per-SKU profitability, tracked in real time. We surface the money you are leaking.
Spotted 2 channels underpriced by ~30%. Recorded a video with next steps here.
We tell you the next move, and help you make it
Hire, reprice, cut or invest? We turn the numbers into one clear recommendation, then help you act on it.
Let's lock the hiring plan. Grab any time on my calendar.
Hire the senior in March, not now. Reprice Brand C first to fund it.
We only take on clients we can actually help
Modern, global founders who move fast and are ambitious. If you spend heavily on ads and talent, operate in multiple currencies and realise you need better control over your finances to keep up, then you're in the right place.
Ecom brands.
Afraid profit will tank if you scale ads? Cash tied up in inventory or bad payment terms? Unclear which products and channels make money?
Took a proper look at SKU 4 today, it actually loses money once returns hit. I'd pull it before your next order, happy to talk it through.
Don't take our word for it. Take theirs.
“The AgenCFO team resolved accounting discrepancies, reviewed every line item, and helped track all our key metrics. They're organized, their dashboards are amazing. I recommend them 10 out of 10 to any agency owner.”
“Thomas has been an absolute godsend for our business. Any time we need help, he's there ready to hop on a call. It's been a game changer for us.”
“The team is super responsive and go out of their way to do everything to a very high standard. They set up a fantastic dashboard covering my income, expenses, analytics and profits. I can see exactly how much money I'm making.”
“I can't imagine doing MTRX without these guys. The tools and systems they've put in place, plus the weekly calls and constant support, are worth every penny. They've turned our business around.”
“AgenCFO helped me get a great handle on everything that was happening. They created an incredible dashboard that we are using to this day.”
“They have been my entire finance department. I've leaned on them for everything when it comes to tracking my business finances. Onboarding AgenCFO has been an absolute game changer.”
“He's really helped us get a lot of clarity on the finances of the business. We started working with Joey at $70K MRR and have grown to $150K+ MRR since.”
“The impact he's had on my business has been phenomenal. I now have complete clarity on all my finances and know exactly where every single dollar is going.”
“Within weeks, AgenCFO showed us exactly where the money was going and what needed to change to grow profitably. We're now more profitable than when we started, with a clear plan to double our business.”
“Since working with Joey, I've identified between $25,000 and $30,000 in annual savings just from the small changes his audit uncovered.”
“The AgenCFO team resolved accounting discrepancies, reviewed every line item, and helped track all our key metrics. They're organized, their dashboards are amazing. I recommend them 10 out of 10 to any agency owner.”
“Thomas has been an absolute godsend for our business. Any time we need help, he's there ready to hop on a call. It's been a game changer for us.”
“The team is super responsive and go out of their way to do everything to a very high standard. They set up a fantastic dashboard covering my income, expenses, analytics and profits. I can see exactly how much money I'm making.”
“I can't imagine doing MTRX without these guys. The tools and systems they've put in place, plus the weekly calls and constant support, are worth every penny. They've turned our business around.”
“AgenCFO helped me get a great handle on everything that was happening. They created an incredible dashboard that we are using to this day.”
“They have been my entire finance department. I've leaned on them for everything when it comes to tracking my business finances. Onboarding AgenCFO has been an absolute game changer.”
“He's really helped us get a lot of clarity on the finances of the business. We started working with Joey at $70K MRR and have grown to $150K+ MRR since.”
“The impact he's had on my business has been phenomenal. I now have complete clarity on all my finances and know exactly where every single dollar is going.”
“Within weeks, AgenCFO showed us exactly where the money was going and what needed to change to grow profitably. We're now more profitable than when we started, with a clear plan to double our business.”
“Since working with Joey, I've identified between $25,000 and $30,000 in annual savings just from the small changes his audit uncovered.”
Fixed Retainers, No Lock-In
We don't charge set-up fees and contracts are month-to-month. The final quote depends on your complexity, number of entities and desired scope.
Financial Operations
Clean, accurate, on-time books with a dashboard you actually read.
- Monthly bookkeeping & reconciliation
- QuickBooks or Xero, fully managed
- Invoicing, AR/AP, bill pay & payroll
- AI dashboard with live P&L and balance sheet
- Monthly close with a review call
Fractional CFO
A proactive CFO running your finance function.
- Dedicated Fractional CFO
- Cash, hiring & capacity planning
- Live financial model & forecast
- Monthly target setting & budgeting
- Bi-weekly strategy calls + daily Slack
Plus vetted partners for tax, banking, payment processing and more.
The people behind your numbers
A hungry team that moves fast, actually responds, and treats your money like it's our own.
Started AgenCFO in 2023 and still serves as CFO for several of his founding clients. Former Associate at Standard Chartered London, with an MSc in Finance.
Responsible for operations and the financial models. Previously in Equity Research at Credit Suisse and Real Estate Investment at CBRE IM.
About AgenCFO
AgenCFO is a CFO agency. You don't get one person, you get a finance team: a CFO who takes ownership of your finances, a bookkeeper, a CSM, and a head of finance overseeing it all. We give you a full-time finance experience, for a fractional price.
Our origin goes back to the pandemic, when Joey started helping his family's business solve some of the lockdown-related financial challenges they faced. The banking-level expertise proved its value, and AgenCFO was born. Since then we've helped 50+ businesses scale, and played key roles in successful exits and mergers.
Our expertise with growing businesses positions us as a key player between both worlds, building strong relationships on each side and making sure growth stays backed by a healthy sense of financial savviness.
Builds the systems behind AgenCFO: the data layer that pulls QuickBooks, Xero, Shopify and Meta straight into every client model, and the AI tools that take the manual work off the team's plate.
Holds a Masters in Quantitative Finance with years of experience as an independent trader. Joined the AgenCFO team in 2024.
A CFO with deep ecommerce and agency roots, a Business Administration background, and the accounting experience to back it all up.
Comes from a finance background with exposure to fintech and firsthand experience running a small ecommerce and agency business.
A fractional CFO for ecommerce and marketplace brands before joining AgenCFO, with years of experience turning messy Shopify, Amazon, Meta and Stripe data into a clear view of what actually makes money.
Leads AgenCFO's Bookkeeping and AR/AP department, keeping clients' financial operations running cleanly and on time. The detail-oriented backbone making sure nothing slips through the cracks.
Brings years of bookkeeping expertise, backed by a Bachelor's in Economics. As a senior member of the Bookkeeping and AR/AP team, he keeps clients' financials accurate and on time.
Sagun is a Chartered Accountant with 6+ years of experience in Due Diligence, Business Valuation, Taxation and Financial Modelling. He's kept the finances of dozens of brands and agencies at the highest standard.
Over 10 years in accounting and financial services, the last five focused on US ecommerce: A2X, accrual books and inventory. Has kept the books for dozens of ecommerce brands.
Let us help you make (and keep) more money
Book a call with the founder to discuss your current financial performance, tracking, and receive a custom recommendation or proposal to take your finances to the next level.
“The transformation he's had on my business has been huge.”
“We started at $70K MRR and have grown to $115K+ MRR since.”
“Just applying 20% of findings is going to save us $10K to $15K per year.”