Now booking for Q2

Bookkeeping & CFO services for
Ambitious founders

We fix your bookkeeping and make your numbers clear and easy to understand. And when you want a real CFO behind them, that's here too.

Trusted by 50+ agency & e-commerce founders
Hart & HighlandFameFrostedJSRKonsortMTRXMTSSRetention for BrandsSalesurfTNT GrowthEcomflowsHart & HighlandFameFrostedJSRKonsortMTRXMTSSRetention for BrandsSalesurfTNT GrowthEcomflows
Working with us

What actually happens when we run your finances

No mystery, no buzz words, no generic or late replies. We give you the numbers to back up your goals, and reply the same-day. Always.

Always accurate, always on time

We either take bookkeeping off your plate or work alongside your team. Either way, every number holds up.

Christian Rust
Christian Rust
Head of Financial Ops

Your dashboard's updated. October books are closed and clean.

9:02 AM
Net income
$58.5k
Revenue
$212k
Cash
$155k

We show you where the money goes

Expenses, plus per-client and per-SKU profitability, tracked in real time. We surface the money you are leaking.

Jasper Martens
Jasper Martens
Your Fractional CFO

Spotted 2 channels underpriced by ~30%. Recorded a video with next steps here.

replied in 11 min
Brand A62% margin
Brand B41% margin
Brand C14% margin

We tell you the next move, and help you make it

Hire, reprice, cut or invest? We turn the numbers into one clear recommendation, then help you act on it.

César Perez
César Perez
Your Fractional CFO

Let's lock the hiring plan. Grab any time on my calendar.

Grab a time
RECOMMENDED MOVE

Hire the senior in March, not now. Reprice Brand C first to fund it.

+$11k/mo runwaySee the plan
Who we work with

We only take on clients we can genuinely help

That means we specialize, not go broad (like all other “accountants” and “CFOs”).

Agencies

Paid ads, email, retention, recruitment, creative. Anywhere your margin hides behind passthrough spend and people cost.

Strip out passthrough ad spend so you see your real, true margin
Per-client and per-pod profitability: fire the losers, scale the winners
Capacity & hiring model so you hire before you're underwater, not after
Reprice tired retainers and secure a credit line to cover payroll gaps
Grow my agency
Thomas Winkler
Thomas Winkler
Your Fractional CFO

Went through your accounts this week. Brand D is dragging your margin down, give me the nod and I'll have a reprice ready by Friday.

just now
Client profitabilityThis month
Retainer · Brand A+62%
Retainer · Brand B+41%
Project · Brand C+18%
Retainer · Brand D-7%
Action: reprice Brand C, exit Brand D → +$11k/mo profit.
Real founders, real results

Don't take our word for it. Take theirs.

The AgenCFO team resolved accounting discrepancies, reviewed every line item, and helped track all our key metrics. They're organized, their dashboards are amazing. I recommend them 10 out of 10 to any agency owner.
Kevin Hanan
Founder, CRE Task Wizard
Thomas has been an absolute godsend for our business. Any time we need help, he's there ready to hop on a call. It's been a game changer for us.
Sam Saifi
Founder, Frosted
The team is super responsive and go out of their way to do everything to a very high standard. They set up a fantastic dashboard covering my income, expenses, analytics and profits. I can see exactly how much money I'm making.
Max Crakanthorp
Founder, Kraken Digital
I can't imagine doing MTRX without these guys. The tools and systems they've put in place, plus the weekly calls and constant support, are worth every penny. They've turned our business around.
Aaron Bains
Co-Founder, MTRX Media
AgenCFO helped me get a great handle on everything that was happening. They created an incredible dashboard that we are using to this day.
Adam Treboutat
Founder, TNT Growth
They have been my entire finance department. I've leaned on them for everything when it comes to tracking my business finances. Onboarding AgenCFO has been an absolute game changer.
Anthony Marsilio
Founder, SaleSurf Growth
He's really helped us get a lot of clarity on the finances of the business. We started working with Joey at $70K MRR and have grown to $150K+ MRR since.
Brennan Haelig
Founder, Jumpstart ROI
The impact he's had on my business has been phenomenal. I now have complete clarity on all my finances and know exactly where every single dollar is going.
George Clements
Founder, PaidHouse Media
The AgenCFO team resolved accounting discrepancies, reviewed every line item, and helped track all our key metrics. They're organized, their dashboards are amazing. I recommend them 10 out of 10 to any agency owner.
Kevin Hanan
Founder, CRE Task Wizard
Thomas has been an absolute godsend for our business. Any time we need help, he's there ready to hop on a call. It's been a game changer for us.
Sam Saifi
Founder, Frosted
The team is super responsive and go out of their way to do everything to a very high standard. They set up a fantastic dashboard covering my income, expenses, analytics and profits. I can see exactly how much money I'm making.
Max Crakanthorp
Founder, Kraken Digital
I can't imagine doing MTRX without these guys. The tools and systems they've put in place, plus the weekly calls and constant support, are worth every penny. They've turned our business around.
Aaron Bains
Co-Founder, MTRX Media
AgenCFO helped me get a great handle on everything that was happening. They created an incredible dashboard that we are using to this day.
Adam Treboutat
Founder, TNT Growth
They have been my entire finance department. I've leaned on them for everything when it comes to tracking my business finances. Onboarding AgenCFO has been an absolute game changer.
Anthony Marsilio
Founder, SaleSurf Growth
He's really helped us get a lot of clarity on the finances of the business. We started working with Joey at $70K MRR and have grown to $150K+ MRR since.
Brennan Haelig
Founder, Jumpstart ROI
The impact he's had on my business has been phenomenal. I now have complete clarity on all my finances and know exactly where every single dollar is going.
George Clements
Founder, PaidHouse Media
Pricing

Simple Pricing, Big Impact

Start with clean books, step up to a CFO who drives the numbers, or run the whole finance department through us. Clear scope, no surprises.

Clean, accurate, on-time books with a dashboard you actually read.

Cash basisAccrual

Essentials

Visibility done right, every month.

from$500/mo
  • Monthly bookkeeping & reconciliation
  • QuickBooks or Xero, fully managed
  • AI dashboard with live P&L and balance sheet
  • Year-end ready for your accountant
Book a call
Most popular

Full-Service

Hand over the whole back office.

from$1,000/mo
  • Everything in Essentials
  • Invoicing, AR/AP, bill pay & payroll
  • Inventory tracking & reconciliation
  • Monthly close with a review call
Book a call

Plus vetted partners for tax, banking, payment processing and more.Final scope and pricing confirmed on your call.

Our team

The people behind your numbers

A hungry team that moves fast, actually responds, and treats your money like it's our own.

Joey de Wit
Joey de Wit
Founder & CFO

Started AgenCFO in 2023 and still serves as CFO for several of his founding clients. Former Associate at Standard Chartered London, with an MSc in Finance.

Elyse de Wit
Elyse de Wit
Partner & COO

Responsible for operations and the financial models. Previously in Equity Research at Credit Suisse and Real Estate Investment at CBRE IM.

About AgenCFO

Our origin goes back to the pandemic, when Joey started helping his family's business solve some of the lockdown-related financial challenges they faced. The banking-level expertise proved its value, and AgenCFO was born. Since then we've helped 50+ businesses scale, and played key roles in successful exits and mergers.

Our expertise with growing businesses positions us as a key player between both worlds, building strong relationships on each side and making sure growth stays backed by a healthy sense of financial savviness.

Fractional CFOs
Thomas Winkler
Thomas Winkler
Fractional CFO

Holds a Masters in Quantitative Finance with years of experience as an independent trader. Joined the AgenCFO team in 2024.

Jasper Martens
Jasper Martens
Fractional CFO

A CFO with deep ecommerce and agency roots, a Business Administration background, and the accounting experience to back it all up.

César Perez
César Perez
Fractional CFO

Comes from a finance background with exposure to fintech and firsthand experience running a small ecommerce and agency business.

Bookkeeping & AR/AP
Christian Rust
Christian Rust
Head of Financial Ops

Leads AgenCFO's Bookkeeping and AR/AP department, keeping clients' financial operations running cleanly and on time. The detail-oriented backbone making sure nothing slips through the cracks.

Dante Briceño
Dante Briceño
Senior Bookkeeper

Brings years of bookkeeping expertise, backed by a Bachelor's in Economics. As a senior member of the Bookkeeping and AR/AP team, he keeps clients' financials accurate and on time.

Book a call

Let us help you make (and keep) more money

30 minutes, no pitch. Pick a time and we'll show you where your profit is leaking and the fastest levers to fix it.

The transformation he's had on my business has been huge.
George C. · Paid Search Co.
We started at $70K MRR and have grown to $115K+ MRR since.
Brennan H. · Jumpstart ROI
Just applying 20% of findings is going to save us $10K to $15K per year.
Dominico Vitolo
Elyse de Wit
Elyse de WitPartner & COO

Got a question first? We reply ASAP.